España es el cuarto país con mejor reputación

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España es el cuarto país más recomendable para ser visitado, y ocupa el séptimo puesto en la recomendación de adquirir los productos de sus empresas. El informe ha señalado que los puntos fuertes en la reputación que España tiene en el extranjero son el atractivo natural, institucional y social del país. De esta última característica los extranjeros resaltan la oferta cultural y de ocio.

En cuanto a la calificación en la reputación de sus marcas y empresas, España obtiene peores calificaciones y se sitúa en décima posición por detrás de Japón, Alemania, Suiza, EEUU, Italiza, China, Reino Unido, Francia y Canadá. Nuestro país tiene poco prestigio en Estados Unidos o Reino Unido, donde sin embargo las empresas españolas tienen fuertes intereses.

Estudio realizado por Reputation Institute.

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