Opinión seleccionada de entre miles. Otra tesis.

Selección de www.vendedoresdeprensa.com 

No comparto con el seguidor.
Hola:
El asunto de Público se puede observar desde distintas perspectivas y es más complejo de lo que a simple vista parece. Quisiera apuntar algunas de ellas:
– La venta de prensa y revistas no es un mercado libre como tal. El PVP lo fija el editor (fabricante del producto en este caso, aquí no funciona la oferta y la demanda). El vendedor de prensa está obligado a adquirir el producto (periódico) a un distribuidor que ostenta la exclusiva en su zona, y por lo tanto, una clara posición dominante frente al pobrecillo vendedor de prensa. El descuento (margen de beneficio) lo pone el distribuidor (normalmente el 20% pero en muchas ocasiones es inferior 18,19%, os lo demuestro con albaranes si hace falta), hay que pagar una fianza (de 3.000€ para arriba) al iniciar la actividad, y los portes correspondientes semanalmente. No hay un marco legal y normativo que ampare la relación comercial entre distribuidor y vendedor, legalmente casi estamos en tierra de nadie (a los gobiernos no les ha interesado o no han podido regular este sector), es la ley de la selva. La única defensa de la parte débil (kiosquero) es la unión de todos para adoptar medidas de fuerza que nos permitan defendernos de los fuertes (distribuidores y editores) y poder velar por nuestros intereses.

– Si el cliente de prensa de 1€ se pasa al periódico de 50 cént. has trabajado lo mismo, con los mismos gastos y has ganado la mitad que antes, total: la ruina.
Nada garantiza que vayas a vender dos periódicos de 50 cént. por cada uno que pierdas de vender a 1€.

– Si el periódico de 50 cent. funciona, los grupos editoriales, propietarios de la prensa de 1€, harán lo mismo bajando el precio o sacando al mercado periódicos de 50 cent. para no perder lectores (éste es el negocio, tener muchos lectores para cobrar la publicidad), total: otra ruina para el vendedor de prensa.

– El vendedor de prensa no tiene ninguna influencia sobre los índices de lectura. Eso se aprende en la familia, con una buena educación y con menos televisión y videojuegos.

– El incentivo por unidades vendidas siempre beneficia al que más vende (buena ubicación, clientela más rica etc.) y poco aporta a los menos afortunados, si acaso un agravio más.

– Vivimos de la venta y vendemos la prensa sin importarnos la línea editorial o la ideología de cada cabecera. El problema con Público es puramente económico y por tanto de rentabilidad de nuestro negocio, que es el qué nos da de comer.

Es mi perspectiva y opinión personal.
Un saludo
Mariano D.

www.vendedoresdeprensa.com

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